Updated in 2023
As a designer, you know the importance of showing a story, rather than merely telling it. That goes for your job search, as well. So, the best way to do this is with a strong portfolio, one that showcases not only the work you have done, but also the reasoning behind that work.
What should your UX design portfolio homepage look like?
James Cabrera, Head of Design at the Block, formerly at Refinery29 and Gilmet Media says it best: “We’re product designers so don’t get too flashy with your portfolio website. The focus should be on the work you’ve done in its purest form, not the packaging around it. I’ve gotten links to some pretty ‘unique’ websites where I couldn’t for the life of me figure out how to view the individual projects. If I don’t know where to find your resume and clear examples of your work in that initial few seconds of landing on your site, then I’m probably bouncing.”
What does that mean in even simpler terms? Make it as easy as possible for your reader. Your portfolio homepage should be neat and clean. Plus, you should include information about you and the work you enjoy doing. In addition, show your personality – it lightens the mood and reminds the reader that you are human. Finally, this should be a living, breathing website, so keep it updated with your most recent work or even what is inspiring you lately.
Take a look at Aaron Lewis’ portfolio, a UX designer who previously worked on Hilary Clinton’s campaign and now works at Uber. The homepage opens with a photo of him, information on the type of work he likes to do, and some background on his experiences and current projects.
Another good example of a portfolio comes from Christine Soules, who works as a product designer at Bird. She keeps her layout clean and easy to understand. On her about page, she includes some personal information and a photo of her to humanize the portfolio.
The goal of the portfolio homepage is to pique your reader’s interest about you and the projects you have worked on. Once that is accomplished, they will click into your projects to learn more about your experiences. These pages are extremely important because they give a look into your real-world work and how you have made an impact.
Checklist: Outline of a strong UX design portfolio page
- Setup & context
- The challenge & problem
- High level goals
- Your role
- The team
- Research & methodology
- User personas
- Needs & wants
- User journeys
- Reframe the problem with insights
- Solution – teaser
- Usability maps etc
- Feature callouts / details
- Specific design choices
- Pivot points
- Visual design
- Design language
- Launch, impact, results
- Final design
- User tests
- Learnings and reflections
- Next steps
To show this outline at work, let’s look at a portfolio page from Hyewon Son, who most recently had a UX design internship with Google. This is a portfolio page for her work on the Slice app. To start, she gives an overview, link to a process deck, her role, and the tools utilized. She then moves into the design question, which is the problem, and the pre-research.
In her pre-research, she includes a flow diagram of the user’s dining experience, which they used to come up with their initial hypothesis. She then reviews the research that they did, which consisted of interviews with waiters and a survey sent out to around 40 people. This led to their design decisions and competitive analysis, which is done in a chart so it easy to scan.
Hyewon finishes her case study with prototyping, user testing, scenarios (which each have their own visuals), and a reflection, including what she would do if she had more time.
With these examples and checklist, you should be able to ready to showcase your work in a strong UX design portfolio that highlights your real world experience. Junior designers, make sure to avoid these common mistakes so that you impress the recruiters and hiring managers. Don’t forget that you should be continually adding to your portfolio with every new project you do, either on your own or in your new work experiences.
For more steps on how to become a UX designer by landing a great job, see our guide.
Pathrise is a career accelerator that works with students and professionals 1-on-1 so they can land their dream job in tech. If you want to work with any of our mentors to get help with your design portfolio or any other aspect of the job search, become a Pathrise fellow.