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Best questions to ask in a marketing job interview – 2023 update

Hi, I’m Polina! Formerly, I worked as a senior digital marketing manager and now I am the marketing mentor at Pathrise. I help job-seekers prepare for their future in digital marketing through technical workshops and 1-on-1s. Check out my article with best questions to ask in a marketing job interview.

Updated in 2023

At Pathrise, we have helped 1,000+ people land great jobs in tech through training and preparation. Therefore, we know the pitfalls pretty well. It’s interesting how many people go into interviews without planning the questions they are going to ask at the end. Even though they know it will come up, they decide to wing it rather than taking the time to prepare.

When spending time preparing for your interviews by practicing behavioral interview questions from top tech companies, writing down some questions to ask at the end should be part of your routine. Being thoughtful and engaging during this time can often give you the final push when it comes to interviewer feedback.

As a mentor at Pathrise and former senior marketing manager, I have interviewed hundreds of people and I always write them down good questions that are asked. This is a common practice that a lot of interviewers follow. That is because strong questions from the candidate can help determine if they will accept the role, remain interested in the long term, and do well on the team. In short, these questions affect the decision to move forward and/or extend an offer.

So, we’ve come up with the 10 best questions to ask in marketing interviews to ensure they show you are driven to work hard, willing to learn, and excited about the company and its mission.

Best questions to ask in a marketing job interview

  1. How do you see the product or company goals changing in the near future? What about a bit further down the line?
  2. What are the challenges that the team is facing currently? How can I, in this role, best contribute to solving these challenges?
  3. What is the process for getting content, designs, and other assets produced? 
  4. Does the marketing team collaborate with other teams, like product, design, and engineering?
  5. What are the main contributions and goals of the marketing team at the moment? How does this role that you are hiring for add to that?
  6. How much ownership would I have over my projects? And how much guidance would I expect to receive from my supervisor?
  7. What do you like most about working at [company]?
  8. What is the most challenging part of your day at [company]?
  9. I read that [recent update about company]. How does that affect [the mission, the work of the marketing team, etc]?
  10. If I were to start on the marketing team tomorrow, what would my first task be?

Preparing questions before your interview will help make you confident when the time comes to ask. Your questions should show that you have done research on the company. Plus, they should also highlight that you are interested in the company and its future. If they do, you will ensure that the interviewer is left with a positive impression of you. 

Pathrise is a career accelerator that works with students and professionals 1-on-1 so they can land their dream job in tech. With these tips and guidance, we’ve seen interview scores double for fellows in the program.

If you want to work with any of our mentors 1-on-1 to get help with your marketing interviews or with any other aspect of the job search, become a Pathrise fellow. 

Apply today.

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Alex MacPherson

Hi I'm Alex! Since graduating from UC Berkeley in 2019, I have worked on the growth team for Pathrise helping job seekers hone their skills to land their dream role through curated content on interview prep, resume building and more.

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