Hi, I’m Polina! Formerly, I worked as a senior digital marketing manager and now I am the marketing mentor at Pathrise. I help job-seekers prepare for their future in digital marketing through technical training and 1-on-1s.
As more and more companies come to realize the benefit of remote employees, and as remote work becomes more necessary, the number of openings that fit flexible lifestyles will continue to increase.
If you are looking to find a remote digital marketing job that you can do at home or wherever, check out this step-by-step guide.
Step 1: Start strong with an optimized resume, LinkedIn, and portfolio
The first step, before you can even get started applying to jobs, is strengthening your resume, LinkedIn, and portfolio. This is especially true for remote work because of the logistics that come with this type of work environment. Onboarding can’t be done in person and there is less oversight in general, so companies need to be extra confident.
Your resume is often a recruiter’s first introduction to who you are, so you need to make sure it is optimized to highlight your impact in past roles and projects. How can you do this? Focus your statements on the impact you made, not just what you did. Make sure that your successes are easy to see and understand. The best way to showcase your accomplishments is through quantifying the scale and results of the project, so that you can show the recruiters and interviewers that your work had meaning.
Here are some examples of questions you can ask yourself to help get these numbers:
- What was the increase in conversions, users, page views, sessions, etc?
- How many methodologies did I implement?
- What tools did I use to create the campaign or analyze it?
- How many team members did I work with or lead?
When you optimize your LinkedIn, make sure that you provide enough context and tell the complete story of the work you did. You don’t have the same space limitations as your resume, so feel free to go into more depth on the project and how your work had meaning. You should also include more personal information about yourself, filling out the bio section and adding any volunteering or hobbies you might do, to give the recruiter a feeling for who you are beyond your work.
Finally, you should build a marketing portfolio where you can showcase your work and give recruiters and hiring managers a chance to look through the projects you did. Use the homepage to introduce yourself and explain who you are, what you do, and what your goals are. Make sure your portfolio is easy to navigate because recruiters don’t have a lot of time and they do not want to spend it searching for your projects. Check out our guide to building a strong marketing portfolio for examples.
Step 2. Use the right job boards
If your goal is to find a remote job, then you should start your job search with remote job boards so that you are only looking at applicable jobs.
For digital marketers who work better on their own or are fine with team meetings over video chat, We Work Remotely is a good job board to check out. In fact, they are the largest community online for remote jobs with over 2,500,000 monthly visitors.
Working Nomads is a job board for people looking for remote jobs in the digital space. You can search by category or by further narrowing down your search. They have over 1,800 marketing jobs listed, but make sure you check the date they were posted, so that you focus on recent openings. You can also sign up for their newsletter and get marketing openings directly in your inbox.
Remote.co is a resource for companies that are looking to hire remote workers. You can filter their job board for marketing jobs and review a variety of opportunities in PPC, email marketing, social media marketing, and everything in between. They also have a technology specific jobs newsletter so you can get new openings sent right to you.
Focused on remote roles at startups, Remotive.io is an especially helpful job board because it only shows openings that were recently posted. This is important because when a job is new, it means you can get in early and hopefully be one of the first candidates. They have 45+ remote marketing (and sales) jobs from March 2020 that you can check out.
As the name suggests, No Desk is a job board for people looking for roles that allow them to work from anywhere (but maybe these people have a desk at home, too). They have 95 open marketing roles for you to review at a variety of companies and at a variety of experience levels.
If you are looking for a remote job at a female-friendly organization, the job board at Remote Woman would be a good place for you to start. These are curated specifically by the community so that you know you are applying to trusted companies. They have a specific job board for marketing roles that can help you save time in your search.
With 75 open marketing jobs, Dynamite Jobs is a good source for remote opportunities in the US and abroad. These roles are updated frequently and they have a newsletter that candidates can subscribe to so that they get new jobs in their inbox each day.
Another remote job board with a newsletter, Just Remote is a good place for applicants who might be interested in full or partial roles. They also give opportunities for part-time job-seekers. They have roughly 35 open marketing roles that you can review.
Step 3. Send compelling cold emails along with the application
A lot of people think there is nothing that can be done after they send in the application, but that is not the case! We always recommend that job-seekers send cold emails along with their applications, because it helps give a human element to your application and increases the chances that someone will see it. This advice is especially important for potential remote employees to show that they are motivated, hardworking, and passionate about the role.
When you find a remote position that you are interested in and that fits your experience, go on LinkedIn to find employees at that company. Ideally, you should be looking for a technical recruiter or marketing manager that has some kind of connection to you – maybe you grew up in the same hometown, went to the same college, or have hobbies in common. This similarity will help warm up the cold email and increase the chances that they will respond to you.
Once you have landed on the right person, find their email address and write an email that explains who you are, how you are connected, why you are interested in working at the company, and how you can make an impact. Don’t use this as a chance to rehash your resume: instead, pick one point that directly relates to the role or to that person. These emails should be compelling and concise. Make sure you end the email with a call-to-action that makes it easy for them: just ask for a quick call and give 2 time-frames that work for you. Check out our guide to writing compelling cold emails for more tips and a template you can adapt.
With these steps, you should be able to find remote digital marketing jobs and move forward in the process with confidence. If you are looking for a mentor to work with you 1-on-1 on each step of your job search, join Pathrise.