Photo of the design process: how feedback and iteration can improve your work

The design process: How feedback and iteration can improve your design work

We’re excited to include guest posts on our blog from interesting people and companies in the industry. This post was written by Harish Venkatesan, co-founder and CEO of Designlab. Designlab helps you turn your passion for design into a successful career in the UX/UI industry.

Recently, UX Academy student Annie Devine joined Designlab for an internship with our design team. Twice a week, the team meets for design reviews—an opportunity for us to present and review work, listen to feedback, and iterate on new versions.

Annie recently took on a project to update Designlab’s cover images for Twitter and Facebook. Her process is a great example of how listening to feedback and iterating can open up new directions and lead to a stronger final result.

Here is how the design process worked for Annie.

The design process

I decided to focus on one social media channel, with the intention of adapting the header to the other channels once we had a consensus on the design concept.

I figured Twitter would be a good place to start, since its cover photo takes up the most screen real-estate compared to other social media platforms. I wanted to make sure I was using that large space effectively—creating something engaging without overcrowding it.

Over the course of a couple of weeks, I presented the latest versions to the design team, listened to their feedback, and then went away and explored new directions. 19 iterations later, we uploaded the finished graphics!

Here’s how getting feedback from the team really helped me to move this project forward. I’ll go through theme-by-theme.

Hierarchy & grouping

When creating an illustration that has multiple objects in it, there is a tendency to want to spread those objects around so that they feel sufficiently “random.” In this case, I wanted it to look like a messy, lived-in workspace, but I did receive feedback to introduce some grouping so that the placement of everything was more intentional.

I still angled things a bit – after all, pencils and rulers are not usually left in perfect alignment on a desk – but this feedback was a good reminder that grouping and visual hierarchy is important for guiding the eye of your audience so that they know where to focus.

Shapes & flow

Through the design process of reducing the amount of objects in the illustration, I had started grouping everything on the right side, and the team pointed out that leaving some negative space on the left created a nice angled shape overall.

I hadn’t noticed that initially and it helped me realize the importance of considering the overall composition of these headers: since the webpages themselves often adhere to a strict grid structure with a lot of straight lines, a cover photo with interesting angles and shapes can provide some contrast and break up those horizontals and verticals.

This shape would flow nicely on Twitter in particular, where profile avatars partially overlap the left side of cover photos, so maintaining negative space on the left was helpful.

Details & accuracy

The team wanted to ensure that the content on the computer, tablet, and phone accurately communicated what Designlab does. I tried a few different iterations for the computer to convey the Designlab platform, including depictions of wireframes and two users chatting with each other to indicate the mentor/student feedback cycle.

For the phone, the team suggested to show a simple call screen, again as a nod to the communication between students and mentors. As we got closer to the final iteration of the cover photo, the team also took note of details for me to tweak that made a significant difference in modernizing the illustration.

Technology moves very quickly, so depictions of devices like phones and tablets should keep up! I had used a picture of an iPhone X as a reference for my phone illustration, but I received feedback that my tablet looked outdated, and my inclusion of cords wasn’t really needed since wireless tech (keyboards, etc.) are now the norm.

Phases of the design process

Version #1

Photo of the design process

Version #2

Photo of how to become a UX designer

Version #3

Photo of a strong design portfolio

Version #4

Photo of why iteration matters in design

Version #5

Photo of the importance of process

Version #6

Photo of UX design

Version #7

Photo of UX design iteration

Version #8

Photo of UX design process

Version #9

Photo of product design process

Version #10

Photo of process within design

Version #11

Photo of how to create a good Twitter cover photo

Version #12

Photo of Twitter cover photo

Version #13

Photo of design process in action

Version #14

Photo of how get a job as a UX designer

Version #15

Photo of how to get a job as a product designer

Final image

Photo of UX design portfolio

Key takeaways

Iteration on project deliverables was a huge part of my time as a Designlab student, and applying that discipline definitely served me well in this project. It allowed me to move through progressively stronger solutions to the given design problem.

It also brought home the value of regularly presenting and listening to feedback on work. By definition, other people have a different perspective on your work. Whatever their perspective, it has the potential to be valuable simply because they will see and think of different things than you.

Finally, this was also a good reminder to save the design process and work non-destructively. Rather than overwriting the previous version all the time, I kept duplicating my artboards in Sketch. 

As well as allowing me the fun of going back and seeing the creative journey, keeping all this work can also be a great way to show the design process in a portfolio, or even get feedback on the design process itself.

At Designlab, we offer a variety of part-time and full-time courses to help you advance your UX/UI design career. Our students receive world-class 1-on-1 online training in UX design, access to a vibrant community, and help landing that first product design job. Learn more about UX Academy and how to take your first step!


Pathrise is a full service organization that helps people land their dream job in tech. We work extensively with product designers by providing technical workshops, 1-on-1 mentoring sessions, and whiteboarding sessions. In addition, we offer guidance on other components of the job search, including resume and portfolio optimization, LinkedIn optimization, behavioral interview preparation, reverse recruiting strategies, salary negotiation, and more.

Apply today.

Pathrise logo

Leave a Reply

Your email address will not be published. Required fields are marked *