CPC, which stands for cost-per-click, is determined by two factors: bidding factor and quality score factor. The bidding factor is decided by how much money you are willing to spend on the ad. The quality score factor, on the other hand, takes into account ad quality, conversions, and perceived click through rate. If someone has a good experience after clicking on your ad, your quality score will increase.
You also need to release the best and highest quality ads at the right time. If users tend to click on your ads at specific times during the day, such as early in the morning or just before bed, you can create a backlog and automate your ad campaign so that you are engaging with your targeted audience at the most opportune times. Finally, your landing page, messaging, and ad should closely reflect the language that users are inputting into their search engine.